Aug 12, 2010
1: Get found on Google, Bing and Yahoo: We can get your video icon to pop up on the first page of a Google search. A YouTube video can reach more than 600,000 people in a single day at no cost.
2: Build trust: Lets face it. Customers always smell something fishy. Well why not give them your side of the story. Inform them. Fill them in. Make the feel “un-fishy”. A video helps build the trust you need to get the customer where you want—on your side.
3: Easily accessible to your audience: How about telling your potential customers to check out the video you have on your website, which will explain a little more about what your saying (or reinforce what your saying)? How would you feel after putting yourself in the customers’ shoes? If you’re an interested customer, you’re going to want to see that video which will tip you just enough over the edge to have what it is the video is promoting.
4: Educate the viewers: Let’s face it. Your customers don’t know your industry. A video can help clarify the uniqueness you hold within your industry, easily. A visual medium for your audience is practical and retainable. But the truth still stands—the more your customer knows the more it will enhance the outcome you desire. After all, honesty is a virtue, and filling your audience in will keep them interested and coming back.
5: Get the message viewed: It’s quick, simple, and entertaining. What more could you ask for? Well one more thing I guess… You get to create the message!
6: To be seen as a leader: Answer this, how many people in your industry do you know use video? Well the stats are there to prove it. If you want to take a leap, you need to keep up with the times. Overall, a video symbolizes professionalism and enhances your credibility. Don’t wait to see the changes, be the change!
7: People prefer watching something vs. reading it: Its a miracle if you have gotten this far. Todays population is very visual and has been accustomed to watching videos because of Television. Remember, seeing is believing. Don’t just tell them your great, show them.
7: Online Video Marketing and Advertising is not the future anymore: It is now.
